1	Crash Reduction Strategy Measurable Results thru Identifying “At-Risk” Drivers
2	Program Overview Introduction to SafetyFirst Fleet Safety Overview Safety Hotline OSCER Online Demonstration
3	About SafetyFirst Founded in 1998 by folks with prior experience in fleet safety, insurance, transportation operations and information management SafetyFirst works with about 5,000 fleets ranging in size from 5 units to over 18,000 units
4	Who are some SF clients? Asplundh Tree Expert Co Terminix RoadLink USA American Red Cross Advance Auto Parts Duke Energy Virginia Regional Transit
5	SafetyFirst Mission Reduce the likelihood and cost of Commercial Auto collisions. Our mission is accomplished by providing tools to customers that help them to manage risks associated with motor vehicle operations.
6	Fleet Safety Results Motor Vehicle Collisions remain the leading cause of workplace death (USA) NHTSA states that during CY2000: 36,249 drivers/passengers died 3.1 million injuries
7	Do you include WC costs?
8	Claim Severity: The Big Four The crash types Lane change/merge/sideswipe Turning & Intersection accidents Rear-end collisions Non Collision These drive 40-70 percent of most firm’s claim expense
9	Claim Severity: The Big Four Why isn’t “Fixed Object” one of the “Big Four?” Good question!
10	Claim Severity: The Big Four The “Big Four” are typically a source of high-profile jury awards: Jury Verdict Awards for fleet accidents quadrupled between 1990-2000 Insurers have been raising rates and deductibles, making safety results even more significant to your profitability
11	Byer v. Market Transport Byer, age 15, suffered irreversible brain damage when the Byer family car was sideswiped by a tractor and trailer. The jury deliberated one day before delivering its unanimous verdict.
12	Nevarez v. Foremost Dairies A multi-vehicle auto-truck collision that resulted in identical C-5/C-6 quadriplegic injuries to a father and daughter, when their car was rear-ended on smoke-covered I-5 by the defendant's tractor and trailer.
13	Bus Crash-Terrell, TX, 6/24/02 A chartered bus taking youngsters to a church camp crashed into the concrete pillar of an overpass, killing the driver and four passengers
14	4/18/2005 Collision A third-grader was killed and 14 other elementary school students were injured when an Arlington County school bus and a trash truck collided yesterday morning, trapping children inside before they were rescued by bystanders and emergency crews The Washington Times
15	4/18/2005 Collision
16	Claim Severity: The Big Four The cause(s)? Human error (judgment) Inattention, Distraction, Fatigue “at-risk” or “risk-taking” behavior
17	What is “Basic” Fleet Safety? Minimize the potential for collisions Deal with collisions that do occur Assure compliance with laws / regulations that apply to your fleet operations
18	Typical Fleet Safety Details Recruiting and Hiring drivers Orientation & Training of drivers Reporting, recording, investigating and analyzing crash data Regulatory compliance Assuring fitness of vehicles Finding “at-risk” or “high-risk” drivers
19	Why Focus on “At-Risk” Drivers? The “at-risk” drivers often have history of collisions, high maintenance costs, customer relations issues, etc. Easier to manage than trying to work with “all” drivers all at once When this small group of drivers are coached / salvaged, crashes go down
20	Going beyond basic Fleet Safety Roughly 90% of all collisions due to driver behaviors, choices, actions HOWEVER, most studies have shown that 90% of crashes from 10-20% of drivers
21	Early Warning Alert System? Risk taking behavior leads to accidents If you identify risk taking behaviors, and Take action to assist drivers, then Crash rates will go down
22	Behavior Inputs = Observations Motor Vehicle Record Accident register Follow drivers to make observations Black Box Recorders Safety Hotline Services
23	Safety Hotline Service Decals placed on commercial vehicle Motorists report risk taking behaviors Reports generated & sent to fleet Drivers are coached on behavior Reports returned noting action taken
24	Safety Hotline Service Goal is to help drivers be safe Goal is to reduce crashes When coaching done, drivers may be salvaged…if relying on MVRs only, drivers may be terminated or become uninsurable
25	Fleet Safety Safety Hotline Service: 80% of drivers never get a report 10% that get only one – not an issue 10% that get multiple reports – coaching, retraining, supervisory observations to confirm behaviors It’s NOT random…
26	Credibility… We screen calls aggressively Can there be a mistake or a “crank call”?...Yes, but upon your investigation, we can note that, or with CCIC approval, delete the report from the system (in egregious situations) Most calls (98%+) are deemed OK by our current clients
27	Why the Program Works... The program singles out drivers who need the most help from management based on credible, timely reports of performance The program highlights specific risk taking behaviors that lead to costly crashes Coaching aids/tools are provided to endusers to help modify drivers’ behaviors
28	Driver Support Our reports include coaching sheets tied to the incident Ten-Minute Training Topics for those drivers who never get reports Positive message Helps maintain safety awareness with little effort – once a month
29	Bottomline… It makes sense that coaching drivers would produce strong effects Driver Training Included Ongoing testimonials, including prior skeptics Ongoing insurance carrier studies of financial results
30	Safety Hotlines Save Millions
31	Safety Hotlines Save Millions
32	Safety Hotlines Save Millions
33	Safety Hotlines Save Millions
34	Issue #2 - Recordkeeping Qualification of drivers must be done at ALL fleets The specifics may vary based on regulations, but a system to assure that drivers do not become disqualified needs to be in place
35	KLLM – August 2000 Plaintiff attorney said KLLM’s driver had: Eight (8) preventable accidents and six (6) moving violations in the three years before he was hired and two (2) additional minor accidents and another four (4) tickets in the months immediately before the accident.
36	KLLM – August 2000
37	Bus Crash-Terrell, TX, 6/24/02 the bus driver was twice cited (previously) for driving 90 mph in a 60 zone. Also, the driver has had at least 8 traffic tickets during the last three years for speeding, speeding in a school zone, driving the wrong way on a one-way street and for not having insurance NBC TV news report
38	Technology for Managers Computerization of record keeping leads to better, deeper reports of activity Internet-enabled applications help keep multiple locations in lock-step with HQ Easier measurement of results Profiling of risk / drivers
39	Online Safety and Compliance Electronic Reporting System The O.S.C.E.R. System (www.oscersystem.com)
40	The OSCER System A Web Based Application designed to: Manage driver/employee data (“events”) Diary and report on key expiration dates Facilitate self-audits of D.O.T. compliance Maintain driver qualification stats Streamline accident record keeping
41	The OSCER System In February 2000, a client asked us for help with their 850 locations: Didn’t know number of active drivers Didn’t know compliance status Couldn’t track safety or regulatory compliance results
42	The OSCER System Every division/region/location was “doing their own thing” (no uniformity) No oversight except by traveling to each location None of their existing networks “talked to each other”
43	The OSCER System A quick poll of clients showed a need for a single point of entry system to track events: Accidents (vehicle/work comp) Substance Abuse Testing Physicals Qualifications (DOT, Training) Training Sessions
44	The “Typical” System
45	The OSCER System
46	The OSCER System – with support
47	Key Features The system tends impending anniversary dates and pushes “To Do” lists via email to the responsible location manager If the issue is not addressed in a timely fashion, a reminder notice will escalate to a higher level of management!
48	Key Features OSCER replaces several individual software packages and can import data from current spreadsheets or programs
49	Key Features OSCERs forms, fields, reports were developed by client input – real world needs and real world work metrics Customers like: American Red Cross Roadlink USA Belle Tire Distributors
50	Key Features Any recent/current web browser can access the web site - hardware does not matter Automatic, instant upgrades and system maintenance performed by our staff without having to deal with diskettes or multiple versions running on multiple machines Does not require the installation or expansion of a client-server network
51	Reporting The OSCER System provides meaningful management reports (including): Accident Register (DOT only v. All Accidents) List active employees and/or independent contractors List drivers with missing checklist items Accident analysis by type, driver, age, tenure… Asset value reports Tenure/Turnover analysis
52	A Quick Tour CCIC is picking up the cost If you leave CCIC, you will have 30 days to go direct or remove your data (easy, one button function – provided as Excel spreadsheets) We’ll take a tour in a few moments
53	Let’s Take a Tour! Safety Hotline Data OSCER
54	Thanks for Your Time!